"I already have an agent" — real estate — how to handle it (with example)
"I already have an agent" — real estate
Who you're talking to: Expired-listing homeowner.
This objection is usually a reflex, not a decision. The goal isn't to "overcome" it — it's to stay calm, keep the conversation human, and earn one more answer.
Example exchange
Agent: I saw your listing came off the market yesterday.
Owner: I already have an agent.
Agent: Good — I'm not trying to step on that. Out of curiosity, did you get a clear reason why it didn't sell in 90 days?
Owner: Not really. Price, I guess.
Agent: That's the most common answer and usually only half of it. If you relist, would a second opinion on pricing be useful — no obligation?
The reply framework
- Respect the relationship; never trash the other agent.
- Ask about the outcome, not the agent.
- Offer a low-commitment second opinion.
Common mistakes
- Defending or pitching harder the moment you hear it.
- Asking "why?" in a way that sounds confrontational.
- Ending the call without a next step or a specific time.
Practice it out loud
Reading a script isn't the same as saying it while someone pushes back. Run this exact scenario with an AI prospect who reacts like a real person — including hanging up if your reply falls flat — and get a scored report afterward.